In his Preface, Friedlander talks about the thinking behind creating this book. He is a prolific blogger with a treasure trove of information in his blog archives (which are, by the way, growing by the day). I have been following him on Twitter and on his blog for some time now and I can attest to this. Finding “the post” that you’re looking for in such a vast archive can be challenging. So he’s gathered up some of his best posts and organized them to provide this extremely useful and important orientation for anybody considering self publishing.
An important point to make up front is the one that Friedlander himself makes in the preface: if you’re looking for a detailed “how to” or instruction manual, this is not the book for you. He felt that there are already enough instruction manuals on the market so he focused his book on more “big picture” issues including why authors should consider self publishing in the first place.
There were a couple of things that I didn’t like about this book. I’ve read other books that were formed by blog posts and there are two approaches: 1) outline the book up front and then begin blogging in the content to fill out the book, and 2) dig through archives, as Friedlander has done, edit the posts and organize the posts into a book. Although Friedlander would disagree with me, I feel the first approach works much better because the structure has been created with forethought and the sequence of the chapters and sections are logical. It took awhile for me to get used to the format of this book because the sequence of the sections sometimes seems forced and at times there is repetition of key concepts across sections. This is natural in a blog, of course, but less expected in a book.
Also, due to the nature of how the book was created, I had a bit of a difficulty with the sense of time reference in the book. Several times throughout the book Friedlander references events that have happened “recently.” I am detail-oriented to distraction and in several of the cases, I wanted to know specifically when the referenced event occurred. This is important because the world of book publishing is changing so quickly year by year and sometimes month by month.
In the first section, “A Self-Publishing Orientation,” Friedlander provides some excellent big picture information on the state of self publishing and provides lots of hints and tips to help you formulate your high level approach to self publishing. The “Self-Publisher’s Self-Questionnaire” is a particularly useful section for authors as they begin to consider their strategies and tactics for self-publishing their book.
The section “Bookmaking” is sort of an ode to the bygone days of book craftsmanship and an entreaty to authors to use professional services for cover design and book formatting if at all possible to ensure that the end product is the highest quality possible. Book design is important and although it may be difficult to make the case “buy this book, it’s designed beautifully,” a good design will certainly increase the credibility of you as an author.
“Social Media for Authors” provides some very useful tips for authors who are new to social media. It should be said that the bulk of the content in the book is useful for both fiction and nonfiction writers although some of the content is more geared towards nonfiction writers. The section entitled “17 Ways for Writers to Publish Their Content,” for example, provides excellent food-for-thought for nonfiction writers.
“The E-book Revolution” discusses the pros and cons of e-books and “The Electronic Life” talks about some of the distractions in our new digital world. The final section “You Are the Market” discuss author branding and platform.
At the end of the book, Friedlander also references numerous additional resources available at his blog “The Book Designer” and cites other websites useful to self publishers.
In a delightfully meta move, Friedlander blogged the process of creating a book from his blog (did you follow that?). These posts add an entirely new dimension to the process and anybody serious about self publishing should spend some time reading through these step-by-step posts as well.
So, I highly recommend this book if you are new to the idea of self-publishing. Have some patience with the sequence of the sections and you’ll find many hints and tips to get you started thinking about self-publishing. You’ll also find pointers to more detailed information that you’ll need on your journey.
“A Self-Publisher’s Companion” is available in print from Amazon and Barnes & Noble and in e-book format from Amazon and Barnes & Noble.